Product Ecosystem
Brand System for Hunting and Leisure
This project description illuminates challenges, approach, and the developed solution in detail. At the center is a brand system for sports, hunting, and leisure that is designed for clarity, consistency, and strong brand impact, functioning flexibly across different applications and touchpoints.
Client Umarex Austria
Year 2019-2025
Role Art Direction
Services Brand development, conception and structure, implementation, visualization
Strategic Approach
The focus of the Regent brand is on developing a comprehensive design system that enables flexibility while ensuring clear brand governance. The work encompasses brand development, conception and structural elaboration, as well as implementation and visualization. The foundation is a modular toolkit of assets that can be efficiently transferred to different international markets and consistently applied.
